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AD TYPES
Text-based, Display Banners, Video, and more...
PPC Advertising provides so many ways to engage your target audience, which explains its popularity with companies, big and small. The right combination of ad types, performance features, and planning, turn your marketing budget into sales.
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Our objective isn't driving traffic...it's meeting your goals in a way that is measurable, and meaningful to your business. Every type of PPC advertisement serves a different purpose, and our expertise with all of them shapes our strategy, and your success.
Curious about the right PPC ad mix for your business? Let's talk about it!
PPC Ad Types
Text-based Ads
WHAT: Keyword driven ad placements that appear within Google’s search results pages.
WHY: Ideal for finding & engaging new customers.
Banner Ads
WHAT: Target ad placements that are served to previous visitors and/or your target audience.
WHY: Ideal for re-engaging prospects & strengthening brand.
Videos Ads
WHAT: Targeted ad placements that appear across Google’s Search & Display networks.
​WHY: Ideal for targeted brand building and ROI that beats TV.
PPC Ad Features
Geo targeting
Geo targeting, or local PPC, specifically targets your advertising to customers in specific locations, assigned by state, town, or zip code.
Remarketing
Target your advertising to people who have visited your website, but didn't convert. Ideal for re-engaging prospects & strengthening brand.
A/B Split-testing
Boost ad performance with actionable data. By running two ads (versions A & B) to similar visitors at the same time, we compare results, make changes, and test our way to stronger ROI!
Performance Reporting
PPC reporting should foster smart, helpful discussions. Our monthly reports are designed to keep it simple = what's working, what could work better, and why?