Strategic, Performance Driven Paid Media. Boutique by Design   

Trusted by Agencies  ●  Embedded with CMOs  ●  Focused on Results

Stratetgic, Performance Driven Paid Media. 
Boutique by Design.

Trusted by Agencies ● Embedded with CMOs ● Focused on Results 

A DIFFERENCE THAT DELIVERS

Collaboration is at the heart of what we do. We integrate seamlessly with your team to amplify your vision, accelerate results, and make every media dollar work harder. 

We partner with consultants, fractional CMOs, marketing agencies, and heads of marketing who need a trusted expert in digital advertising. 

Our strength lies in paid media and the technologies that drive it. We bring deep executional focus, turning high-level strategy into measurable performance. 

We stay in our lane, deliver tangible value, and give you total confidence that every aspect of your digital media is handled with precision, intent, and accountability.

Our services strongly complement:

  • Consultants
  • Fractional CMOs
  • Marketing Agencies
  • Marketing Teams


Most outsourced PPC setups fail because they’re built for output, not partnership. They deliver tasks instead of strategy, reports instead of insights, and chaos instead of clarity.

It usually shows up as:

  • Reactive communication and missed deadlines
  • Inconsistent quality and unclear ownership
  • Little understanding of the bigger marketing picture
  • Reporting that measures activity, not impact
  • Teams that can’t represent your brand or client standard

We designed our approach to eliminate those frustrations, delivering senior-level execution, proactive communication, and client-ready interface.


Built On Partnership, Spurred By Success

PARTNERS & CLIENTS

TOGETHER, WE DRIVE RESULTS

Bob Alesio, Principal

Bob has spent more than twenty years in digital advertising, always keeping a clear focus on business outcomes over marketing buzz. His early experience in B2B sales taught him that results matter more than trends, and that perspective continues to guide how he approaches every campaign.

Over the years, Bob has led teams and collaborated with a wide range of partners, learning how to synthesize strong ideas from diverse inputs. In client conversations, that experience helps him uncover what truly matters, even when it hasn’t been fully defined.

Bob brings a practical, business-first mindset to paid media, blending strategy, creativity, and data to help brands connect with the right audiences in meaningful ways. He’s hands-on with search, copy, and analytics, and believes good marketing should make sense to both the numbers and the people behind them. For Bob, it’s never about chasing clicks, it’s about building smart, thoughtful plans that move a business forward.

Rachael Novak, Media Director

Rachael is a dyed in the wool numbers gal, but don’t let her love of data fool you, she’s a strategist through and through. With more than 15 years in data driven media planning, buying, and optimization, she’s built her career on a deep understanding of marketing fundamentals, earned the old fashioned way: by doing.

Her background in website and graphic design gives her a unique edge. She understands how creative, user experience, and data intersect to drive conversions. That design perspective strengthens her conversion rate optimization skills, helping her turn insights into measurable results.

Rachael leaves no stone unturned. She looks beyond the KPIs, connecting the dots across every input that drives performance. Her curiosity runs deep, and her hands on experience means she spots what others miss, whether it’s an untapped opportunity or the root cause of an underperforming campaign.

Simply put, Rachael doesn’t mess around. She brings clarity, strategy, and results — all of the time.

 

SEE HOW WE CAN HELP

Our 1:1 consultation is not a sales pitch. We'll discuss your goals and see how we can help. We will get to know your business, look at what is working, and find ways to improve your results. We will also discuss what kind of investment it takes to reach your goals and what you can expect in return. You will walk away with clear next steps and a better sense of whether we are the right partner for you.  

SCHEDULE 1:1

Trusted by Agencies, Embedded with CMOs, Focused on Results

Where Most Partnerships Break Down

EXPERTISE AND CAPABILITIES

Paid Media Strategy, Planning, and Advisory

  • PPC Search Advertising 
  • Paid Social Advertising
  • Programmatic 
  • OTT/CTV 
  • Audio & Podcast 
  • Direct Mail
  • Email Marketing & Nurtures 
  • Retargeting (all channels)

Full Funnel Support and Conversion Rate Optimization

  • Landing Page Design
  • Strategy & Planning
  • Design & Copywriting
  • Development & Setup A/B
  • Split Testing & Optimization 
  • Analytics & Reporting

Advisory & Consulting

  • 1:1 Guidance 
  • Special Projects 
  • Media Account Reviews
  • Prescriptive Audits
SCHEDULE 1:1

EXTENDED TEAM MEMBER ISSUES: LONG SOLVED

Most outsourced PPC setups fail because they’re built for output, not partnership. They deliver tasks instead of strategy, reports instead of insight, and chaos instead of clarity.

It usually shows up as:

  • Reactive communication and missed deadlines.
  • Inconsistent quality and unclear ownership.
  • Little understanding of the bigger marketing picture.
  • Reporting that measures activity, not impact.
  • Teams that can’t represent your brand or client standard.

We designed our approach to eliminate those frustrations, delivering senior-level execution, proactive communication, and client-ready interface.


Angela Pointon

11OutOf11, President

Call: (203) 417-9933

203-417-9933   |   Simsbury, CT 06070

"Bob is a fantastic paid ads strategist who served many clients when I owned my marketing agency. He is also a warm, caring person who truly cared about the clients he served. It's challenging to find a partner who is both strong at their job and who is someone individuals genuinely enjoy working with, but Bob is just that. I highly recommend him!"

Mac McIntosh

AcquireB2B, President

"When it comes to SEM/PPC for business-to-business I don't know anybody who does it better than Bob Alesio. That's why I brought him onto our team at AcquireB2B, a B2B demand generation agency. Not only does Bob get terrific results from Paid Search Engine Marketing and Pay Per Click advertising for our clients, both our clients and our team members say he is great to work with. Perhaps this is because he is so good at balancing being collaborative and running with the proverbial ball as needed. And Bob does an admirable job of keeping everyone up to date each step of the way."

Alyssa Napoleon

HATCH, SVP Client Services

"Over the years, I have partnered with Bob on multiple SEM and PPC projects. When brought in at the outset of a client project, he can help us identify SEM/PPC needs and build programs that are aligned with the marketing strategy. Both HATCH and our clients appreciate his professionalism, patience, and ability to explain such complex subject matter. He is absolutely our go-to resource for all things SEM/PPC."

Boris Bauer

bauer/DIGITAL, President

"I have been working with Bob (Industrial Clicks) for over 15 years, and I can confidently say he is one of the most trusted and skilled paid media experts I've partnered with throughout my career. He doesn't just execute campaigns, he brings deep expertise across the full spectrum of paid media, from search marketing and social media ads to OTT, audio, programmatic, and landing page optimization. Bob has become an integrated part of my media operations, functioning far beyond the typical vendor relationship. I trust him completely to represent our clients' best interests and deliver strategic guidance that drives real business outcomes."

Holly Mack

C4 Solutions LLC, Fractional CMO

"As a Fractional CMO, I’ve worked with several PPC specialists, but none with the depth of experience or care that Bob brings. He’s quick to respond, patient with questions, and always available when I need to talk through strategy.

He knows how to make small budgets work harder. Our clients consistently spend less and generate more qualified leads with Bob’s guidance. He’s not just great at ads. He’s a true partner, an extension of my team, and a big reason we’re able to deliver more value to our clients."

Media platforms we regularly manage....

Trusted by companies such as....

We built our model to deliver what most external partnerships miss, working as a true extension of your team through clear communication, detailed execution, and a seamless client experience.

SCHEDULE 1:1

BEYOND THE CLICKS & IMPRESSIONS

BEYOND THE CLICKS & IMPRESSIONS

Competitive Differentiation

We partner with consultants, agencies, and fractional CMOs on a deeper, more valuable level. 

We understand how marketing fits into the larger growth engine, we’re able to plan, optimize, and problem-solve with full awareness of revenue goals, sales dynamics, and operational realities. We see how media decisions ripple through pipeline performance, brand positioning, and customer experience. That broader context allows us to connect strategy to outcomes (not just impressions and clicks) and ensures every campaign supports what truly matters: business growth, client success, and long-term partnership value.

How We Work: Fluid, But Firm

Our secret weapon is communication. We ask questions, challenge assumptions, and set clear expectations at every step. It’s how we work, every time. 

We’re smart, seasoned, and skilled at building full-scale media plans from limited inputs, but given the chance, we dig deeper. We pride ourselves on being thorough, timely, and complete, while understanding that each partner and client operates differently. With deep experience, we integrate into each partner’s framework to collaborate seamlessly without ever sacrificing quality. Our job is to fill in the blanks, confirm the details, and keep everyone aligned — that’s where we shine.